Borders Closure is Green Light for Bookstore Innovation
Borders Books and Music was a place of pilgrimage for book lovers, music lovers and people who loved to sit with coffee and read, chat or peruse magazines they might or might not buy. It has played a vital role in the distribution of books of both wide and narrow market interest, and has driven the cathedral-warehouse paradigm of big bookstore chains. Its failure, however, opens the field for more innovative, more reader-friendly experiments in book selling.
Some have argued that Barnes and Noble was changed by its competition with Borders. Barnes and Noble has long been a leader in the big bookstore sector. But Borders, in many places, went bigger. It stocked everything that might fit into the mainstream book, magazine and music market, and was aggressive in putting full-size cafes in its bookstores, where patrons could sit and read books, whether they bought them or not. Continue reading “Borders Closure is Green Light for Bookstore Innovation”