Health & Fitness Benefits Expand Generative Potential of Businesses

Generative economics is rooted in a simple insight: that economic activities can have corrosive or generative impacts on future available resources. The dynamics of an economic environment can add another layer of corrosive or generative potential to the activities in question. Analysis can be subtle, however, because generative qualities are often not the focus of conventional thinking or play out over the long term.

New trends in corporate benefits offerings show evidence of the substantial generative potential of health and fitness benefits for employees. Even as major corporations have cut jobs and reduced pension offerings, major employers have increased funding for employee access to fitness facilities. And there appears to be substantial value added, over time, from doing so.

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